A recent study by Heepsy ranked the celebrity brands generating the most buzz in 2025 by analyzing Instagram followers, Google searches, and Instagram hashtags. According to the findings, Ye topped ...

The lengthy saga of Adidas and Yeezy is coming to a close. The sports giant reported its 2024 earnings on Wednesday, where ...

Adidas confirmed the complete liquidation of Kanye West's Yeezy stock, stating in an earnings call, 'that episode is behind ...

Adidas CEO Bjorn Gulden warned that President Trump’s import tariffs could worsen inflation and force consumers to cut back ...

Over two years ago, the sportswear brand parted ways with the controversial rapper due to his antisemitic comments.

Goodbye and good riddance is the mantra adidas can finally adopt now that the German sportswear brand has finally sold its ...

After severing ties with controversial anti-Semitic rapper and producer Kanye West in late 2022, apparel giant adidas has ...

The once-promising partnership between Adidas and Ye, the rapper previously known as Kanye West, has reached its endgame as ...

Adidas has been trying to put the Yeezy affair behind it since antisemitic rants by Kanye West forced it to end the ...

The sportswear maker was eager to put the scandal with the rapper Ye behind it, but its cautious earnings forecast showed the ...

In 2025, the easiest way to sell your product is to throw a celebrity's face on it, and this is hardly a new strategy, but it ...

Adidas sold its last pair of Yeezy sneakers at the end of 2024, the sportswear brand said on Wednesday, ending the process of ...