Antony Ingram June 2, 2014 Comment Now! How do you make the world's cheapest new car more appealing? Make it more expensive. Sounds crazy, but that's the strategy Indian automaker Tata is using ...

It was intended to split the price difference “between the cheapest car and the most expensive motorbike,” in the words of Ratan Tata ... records and portending huge things for the Nano ...

Ratan Tata, one of India's most respected industrialists ... which affected the car's reputation. In addition, marketing challenges arose as the Nano was branded as the "world's cheapest car ...

A businessman from West Bengal reportedly customised his Tata Nano ... car manufacturers around the world have attempted to build vehicles with solar panels, reducing the reliance on expensive ...