There isn’t a graveyard for brands but they do die. They fizzle out, go bankrupt, get sold off to equity firms and are subsumed by other companies. Such has been the fate of many outdoor gear ...

In 1981, the brand invented synthetic fleece. Patagonia was the first to use it. Woolrich calls itself the “Original Outdoor Clothing Company,” and with good reason—the brand has been around ...

There isn’t a graveyard for brands ... it toward clothing basics. The name lives on, but the original brand does not. Latok produced equipment and apparel for the most daring outdoor pursuits ...