To a potential customer, a testimonial is similar to a personal recommendation for a product or service. Videos are also an important tool in your marketing funnel. They are entertaining ...

When a client of yours has a stellar experience with you, it seems like a given to ask them to leave you a review. You might ask for it to take place on Yelp, Google+, Facebook and maybe a few ...

CBC's Marketplace, which has probed the world of fake reviews before, decided to take another look at video testimonials, which have been on the rise as marketers try to reach customers online.

If you want to build better connections with your current and potential customers, here are some best practices to get started. Image credits: Adobe Stock / warodom The Fast Company Executive ...

Part one focused on how to handle client testimonials and endorsements, and part two detailed best practices for using a firm’s Google Business Profile to capture client reviews. Video ...

When you hear the word "testimonial," you might think of a dry, cookie-cutter quote from a customer extolling the virtues of your product or service. Possibly, you might envision a video testimonial, ...