As India's digital economy expands, small businesses adopt storytelling-driven marketing to build customer connections. Marketing strategist Ishan Goel highlights this shift as a key trend for 2025.

India's digital payment ecosystem has undergone a massive transformation in the last decade. With the introduction of the Unified Payments Interface (UPI), mobile wallets, and government ...

Tech, healthcare and DTC brands drive digital spend shift in the US whilst India defies global trends as print media remains strong Advt Traditionally, the biggest business sectors advertising in ...

The value of digital payments in India will grow three-fold to touch $1 trillion in the next four years, as per CLSA estimates. UPI was among the most popular digital payments methods in 2022 and ...

India’s digital advertising industry is likely to reach INR 69,856 crores (US$8.15 billion) by the end of the year 2026, growing at 19.09% rate from the estimated value of INR 59,200 crores ($6.91 ...

“India’s news sector continues to buck the global trend, with print media maintaining a dominant position despite widespread digital disruption elsewhere. It has established itself as the ...