Public relations should be to the marketing practitioner, an integral part of the marketing mix, and for this to be the case, the confusion as to its role, as oppose to that of advertising ...

While the numbers are a positive reflection of the industry, the future of PR relations is in flux. More than ever before. And as the world undergoes rapid transformation, so too does the role of ...

Primitive marketing agency has launched its new public relations arm, naming Chris Cook to lead it to better support businesses and their goals.

The role of public relations and communications in 2022 is to foster the authenticity that so many crave in an economy that appears to operate at surface level. “Purpose” is a term that has ...

Public relations (PR) plays a pivotal role in the success of any company. For tech startups, it is even more critical. Startups operate in a competitive space where attention is scarce, and trust is ...

Anaheim modeled its tourism marketing efforts after other cities in California, but following through with public oversight over ... get rid of Visit Anaheim’s role, with some declaring that ...

So if you’re looking to increase your employer brand awareness, public relations can be a great way to do it. It is also useful for recruiting marketing practitioners to implement in their ...