TAG Heuer upgrades its iconic Formula 1 watch with Solargraph movement and nine colourways
The Mikrosplit was introduced by TAG Heuer in 1916, a stopwatch which could measure separate time intervals down to the ...
This Is How TAG Heuer Revamped Its Iconic F1 Watch
In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...
TAG Heuer’s OG Formula 1 Timepiece Makes a Comeback at Watches & Wonders 2025
Reimagined as a new Solagraph collection and unveiled alongside a special Monaco Split-Seconds Chronograph and more.
TAG Heuer’s Much-Hyped Formula 1 Watches Are Finally All the Way Back
Watches & Wonders 2025 is upon us. Click here for all our reports from the watch world's biggest annual event.
Man of Many on MSN1d
‘Racing Never Stops’: TAG Heuer Introduces a New Generation of its Iconic Formula 1
TAG Heuer has made its comeback at Formula 1 this year, so it only makes sense for the iconic Formula 1 timepiece to make a ...
Vogue Business1d
What Tag Heuer’s new tagline tells us about its strategy
CEO Antoine Pin is refocusing the brand with a campaign that underlines its history with sport, alongside ramping up its ...
Watches and Wonders 2025 LIVE: the best timepieces from Rolex, Tudor, TAG Heuer, Hublot and more
For this year’s event, T3 will be reporting on Watches and Wonders live, so keep this page bookmarked and check back ...
The Star6d
How Tag Heuer’s motorsports heritage helps it stand out in the luxury watch market
In the crowded market place of luxury watches, each brand needs to find its unique brand narrative to shine. Tag Heuer Southeast Asia, South Korea and Australia managing director Brice ...