With India's food and delivery space being highly cluttered, Swiggy was faced with the challenging task of creating a standout campaign. Through the campaign, the brand aimed... We’re long-term ...
Commenting on the campaign, Mayur Hola, vice president—marketing at Swiggy stated, “Diwali's all about getting hit with offers and ads, so we wanted to stand out while staying true to our brand’s ...
Saptarshi Prakash, Assistant Vice President (AVP) of Design at Swiggy, took to social media to share his surprise at receiving a handwritten letter delivered by post from a designer hoping to ...
Swiggy has raised around $606 million from a set of more than 75 anchor investors as part of its $1.35 billion initial public offering, as the Indian food delivery and quick commerce startup ...
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Quick commerce platforms like Zepto, Blinkit, and Swiggy Instamart are seeing a ... the effort on customisation of campaign design, catalogue selection, and shade segregation is disproportionately ...
The campaign, called Ghar Ka Khaana, Saath Mein Thoda Swiggy!, draws from the insight that Indian consumers like to complement their home cooked food with dishes ordered from restaurants on Swiggy.
The customer wrote, "Very bad design in Swiggy Instamart, where an item is automatically added to my cart. I don't want tomatoes but I cannot remove it from my cart. Even if I am not paying for it, ...
Food delivery platform Swiggy's IPO received a lukewarm response on its first day, reaching only 12% subscription. The company aims to raise ₹11,327 crore, with ₹5,085 crore already secured ...
How are online grocery platforms responding to Dhanteras this year? Discover how Blinkit, BigBasket, and others are ...
“Amazon is a hunting ground for talent for ad campaigns and search ... a recruitment consulting firm. “Swiggy, meanwhile, is the go-to for product and design talent,” as quoted by Moneycontrol.