Maybe it's the scent of freshly brewed beans that beckons us in, or maybe it's the mystical maiden on that iconic green ...

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

The cup is the only one in the V-Day collection to rock Starbucks' iconic logo, though the familiar white and green color story is swapped out for solid baby pink.