Maybe it's the scent of freshly brewed beans that beckons us in, or maybe it's the mystical maiden on that iconic green ...

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Starbucks is traditionally known for its green siren logo. Now, the corporation will also be known as the first United States coffee chain to allow customers to use their own personalized cups when ...

The cup is the only one in the V-Day collection to rock Starbucks' iconic logo, though the familiar white and green color story is swapped out for solid baby pink.