The logo is made out of blueberries ... the year ends with the ball drop in New York and it starts with the Rose Parade in Pasadena.” The Rose Parade started in 1890 as a kind of booster ...

Presented by Honda, this year's Rose Parade theme is “Best Day Ever!” and will welcome sports icon Billie Jean King as the parade's Grand Marshal. Considered a New Year's Day tradition for ...

The presenting sponsor’s white EV, emblazoned with the Rose Parade logo, can be seen at events in Pasadena and are used to get around to float-building tents and anywhere else the users need to go.

Streaming options for the parade include Christmas Plus, Fubo, Local Now, PlutoTV, and Youtube. The Rose Bowl Game will follow the parade, airing on ESPN at 4 p.m. ET. The annual Tournament of ...

The presenting sponsor’s white EV, emblazoned with the Rose Parade logo, can be seen at events in Pasadena and are used to get around to float-building tents and anywhere else the users need to go.