The actor/comedian will serve as creative director for the brand's latest Stay Smart campaign. The international brand's Be Central, Be St Giles campaign aims to showcase its collection of nine hotels ...

InterContinental Hotels Group’s Holiday Inn Express brand is bringing back actor/comedian Rob Riggle for its latest incarnation of the “Stay Smart” campaign. With the theme “Be The ...

But since Rob Riggle became the face of the “Stay Smart” campaign for Holiday Inn Express last year, the hotel chain has enjoyed an 8% increase in brand awareness, a 5% increase in brand ...