If society feels less rational lately, it may be. As intuition takes over from logic, communication gets faster, more emotional, and harder to argue with.

Discover why your brain is wired to love memes—quick, emotional, relatable content that delivers instant joy and connection.

Among the various memes celebrating this new term was an image that ranked different versions of “who.” This image laid the groundwork for the original Galaxy Brain meme. Following the pattern ...

As I observed in a column last year, the 2024 election was characterized online by its brain-rot memes, nonsensical collisions of imagery that produced a lot of noise but little coherent impact.