Pastel isn’t just for “girly girls” in today’s fashion world. You’ll find this saccharine palette present nearly everywhere – in beauty brands, spring and summer collections, and even ...

While the pastel pink obsession is a commonality between the three, the latest “-core” trending is the Pilates princess — which is a similarly hyper-feminine aesthetic as the former two ...

A wave of pastel pink and bow-covered bliss is sweeping ... about the retailer's latest drop - a hyper-feminine, ultra-aesthetic pink collection that's already got beauty lovers, home organisers ...

Having amassed more than one million followers across Instagram and TikTok, Kate isn’t one to shy away from colour and social media users will know her for her pastel decor and love of pink.