To try to get more adults to reel in the product. Out from the familiar orange-and-white packaging is the iconic "Goldfish Baked Snack Crackers" name, and in is this: "Chilean Sea Bass Baked Snack ...

But it needed a place in their hearts to stay there. Parents value their kids' imaginations but need help sparking them [3] – something Goldfish does naturally, as kids play with the cracker while ...