And in 2012, it was the Once-ler. Voiced by Ed Helms, the Once-ler was Illumination Entertainment’s version of the regretful villain from The Lorax ... amounts of fan art and devoted blogs.

The Lorax’ was very overt, very political,” says William Dreyer, curator of the Art of Dr. Seuss Collection ... The book tells the story of the Once-ler, a greedy businessman, who, literally ...

Fans of “the Once-ler,” a character from The Lorax, have skipped the film and headed straight to being fans of the character himself. The close-knit community of fans in the “Once-ler ...

As schoolchildren across the world can attest, The Lorax is the story of an ambitious businessman, a Once-ler, who reaps an entire ... neighbour and former art world colleague.

The conflict between the industrious, polluting Once-ler and the feisty Lorax, who "speaks for the trees," feels more prescient than ever. "Once-ler!" he cried with a cruffulous croak.

Some may decry such a seemingly radical change to the look of the mysterious Once-ler. But producer Christopher Meledandri, who collaborated with Suess’ estate and widow, explains that the creative ...