It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

Slogans are particularly effective when you're trying to communicate a major shift in strategy. Nike is trading in its infamously audacious "Just do it" catchphrase for the softer "I can" at the ...

Just Do It’ – that’s your slogan, isn’t it Nike? Just do it. Stand up for women. It’s the easiest thing in the world to do," sports civil rights advocate Riley Gaines said, ending the video.

3. McDonalds- ‘I’m Lovin' It’ The UK is 'lovin'' the McDonalds slogan enough to give it a bronze medal, but not quite enough for the top two. 2. Nike - ‘Just Do It’ Nike's adverts are ...