By analyzing the brain imaging to watch neural circuits light up, market researchers were able to understand what products people are inclined to buy. Neuromarketing psychological concepts might ...

Neuromarketing is a field that combines neuroscience, psychology, and marketing to understand how our brains work when making buying decisions. It goes beyond traditional surveys and focus groups ...

This article explores the emerging use of neuroscience in market research, a discipline capable of exposing the underlying motivations behind consumer decision making. Neuromarketing is becoming an ...