The company already has two private labels, Great Value and Equate, which are lower-cost alternatives to national brand products. READ ON THE FOX BUSINESS APP Walmart CEO Doug McMillon told ...

TL;DR: They acquire actionable customer insight, develop a memorable brand identity, and map territories to delineate ...

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Lassonde, which makes and distributes private label and national brand products across North America, announced Friday the deal that could be worth $280 million. The agreement calls for $235 ...

While private label momentum is strong, national brands still have opportunities, if they evolve. Collaboration, category growth, diversification, and premiumisation are key. Some brands are ...

Store brands, also known as private label products, "are made to high-level specifications put forth by the manufacturer," Marks say. They aren't necessarily meant to be exact copies of national ...