TL;DR: They acquire actionable customer insight, develop a memorable brand identity, and map territories to delineate ...

Lassonde, which makes and distributes private label and national brand products across North America, announced Friday the deal that could be worth $280 million. The agreement calls for $235 ...

“Most private label (products) look like a national brand, taste like a national brand and have the quality of a national brand.” Several factors are driving private label growth, and although ...