This is due to an undeclared allergen in the product. The product affected by this recall is the Milka brand Bubbly Alpine Milk chocolate bar. The bars contain a printed UPC of “7 622210 371638 ...

The snacks maker is using brands like Oreo and Milka chocolate to carve out a premium presence in a sea of commoditized ...

Commercial: Influence the distributors to give Milka more visibility in store through a never seen before 2 months long promotional activation Marketing: Penetration. Milka is a popular leading brand ...

Mondelēz also can tap into the existing brand equity of a Milka chocolate bar or Oreo cookie, using the names to offer a more premium option in the bakery section. Van de Put told analysts that ...