One mid-autumnal afternoon, the four-time Grand Prix winner became the first Formula 1 pilot to drive a 1:1-scale LEGO car, namely a life-size replica of McLaren’s P1 hypercar. He also became ...

Formula 1, the elite motorsport, and Lego, the famous brick-building toy ... on one-off products in collaboration with individual teams such as McLaren Racing. Those deals brought it “a lot ...