social and opinion research, and in business intelligence, market analysis, customer insight and consultancy. The Society provides its members with a comprehensive range of publications, information ...

“The Market Research Society conference this year had a strong theme – ‘We’ve never had more data, yet decision-makers have never felt more lost,’” Nealon recalls. “Companies are ...

The Market Research Society of Sri Lanka (MRSSL) recently held its 12th Annual General Meeting, where Suthaharan Perampalam was elected as the President for 2025. In his acceptance speech ...

A significant market for research is the public sector, also not counted here.” The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers ...

Two sessions at Impact 2014, an event organised by the Market Research Society (MRS) and held in London in March 2014, focused on an area that is of interest to brands, charities and public ...

The way most businesses are structured today, it's the market research and insights teams that are positioned to champion "the customer as individual." Those departments are the official caretakers of ...

By: Terry MANTE“Business without market research is like setting sail on a vast ocean without a map or compass. You may have a sturdy ship and a passionate crew, but without direction, you’re at the ...