The most visited museum in the world is wooing a new crowd by injecting glamorous new cool into its fustiest department.

With the men’s collections in full swing and Couture right around the corner, the Louvre Museum today will unveil “Louvre Couture,” the first major exhibition to place masterworks of modern fashion—and their inspiration—within the broader context of French history and decorative arts.

A first-of-its-kind fashion exhibition at the Paris museum draws links between historical objects and the contemporary creations of 45 designers and houses. It opens Jan. 24.