Even if he was just a tween at the time, Jaden Smith wanted to make a difference. After seeing plastic water bottles littering the ocean and the planet, he decided to create a company that ...

Teen Vogue: Give us an update on JUST Water. How’s the factory in upstate New York? What has growth been like over the past year? Jaden Smith: JUST is doing great. We have grown a lot over the ...

“We’re just about to launch our second product ... and it wouldn’t look like celebrities trying to sell some water.” Jaden Smith’s passion for the company’s mission — reducing ...

At 19, Jaden Smith is already a master provocateur ... Now he’s hoping to start a global conversation about water. More specifically, Just water—the boxed-water brand he cofounded with ...

It doesn't hurt that they have their star power to promote the product either. Initially, they kept their role in the business a secret to ensure it's success without their fame, but now they are ...

water bottles. It’s commendable progress that’s slowly chipping away at a problem that’s bigger than what’s happening just in Flint or Newark. Jaden Smith [Photo: courtesy of 501CThree ...

We look back at 10 years of design innovation in social justice. Jaden Smith just expanded his mission to deliver clean water to disenfranchised communities Unsafe drinking water is a problem much ...