In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Bad news for matcha lovers: the bright-green beverage may see an international shortage as Japan's supply runs low.

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Matcha, the vibrant green powdered tea that has long been a staple in traditional Japanese tea ceremonies, has recently ...

The "vibrant" colour of this tea "speaks to its quality", said Isabella Keeling in Olive. Grown in the Nakai family's gardens in Japan, it's made using artisan techniques, from hand-picking to ...

While the benefits of green tea have been known for decades, what if we told you there's a drink vying to replace your ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

The price point also tends to be steep for what is mostly ice, milk and syrup. Despite its prevalence in the U.S., matcha is ...

The purported benefits can extend to matcha since it's made from finely ground Japanese green ... steeped green tea. You ingest the whole, powdered leaves. It's okay to drink matcha tea daily ...

From matcha latte to matcha ice cream, we list where to head to in Hong Kong to find the best matcha drinks and desserts in ...