JCPenney is attempting to recover from the damaging strategies it took on during ex-CEO Ron Johnson's tenure. Its logo is one of its main concerns, with branding surveys showing JCP logo awareness ...

Oscar viewers will get a glimpse of jcpenney's new look on Sunday when the chain unveils a redesigned logo, tag line and fashion focus in several commercial spots during the awards ceremony.

JCPenney is reverting to their old logo. In an effort to lure back customers, the Plano-based retailer is ditching their current logo in favor of something arguably more recognizable -- their old ...

JC Penney unveiled a new corporate logo this morning—giving the store its third in as many years. The new branding evokes the American flag but jettisons everything else that was familiar about ...

A complementary logo, designed with a handle to resemble a shopping bag, will be positioned alongside the JCPenney logo in broadcast media, print ads and digital marketing. As part of the new ...

PLANO, Texas – JC Penney unveiled a new logo this week, with the public debut to take place when the company launches its spring marketing campaign as the exclusive retail sponsor of the Academy ...

Business Insider noticed that J.C. Penney's apology ad from earlier this month -- which has since been pulled from circulation-- featured a different logo than we'd seen before. The article also notes ...

I cover major developments in the retail industry. JCPenney unveiled a new lifestyle store in Hurst, Texas on November 1. This store is brand-redefining and reflects the new management’s ...

Oscar viewers will get a glimpse of jcpenney's new look on Sunday when the chain unveils a redesigned logo, tag line and fashion focus in several commercial spots during the awards ceremony. It's part ...