With IPL 2025 underway, it's worth examining why the combination of cricket and Bollywood remains the most potent market entry and brand acceleration strategy in India's dynamic consumer economy.

Want to style like your favourite cricketer and slay in every outfit? Check out the top clothing brands by Indian cricketers ...

Various global brands are investing in JioStar’s cricket broadcasts and digital platforms to expand their business presence in India. Danube Properties and Lattafa Perfumes recently joined the ...

India’s health ministry wants to ban promotion of tobacco and alcohol brands in the world’s most lucrative cricket tournament to curb the growing influence of sin goods makers, barely three ...

Sachin Tendulkar actively tests products from his new brand, 'Ten X You', during the ... with a focus on cricket and training gear—items which Tendulkar has been spotted sporting during the ...

Former India ... cricket. He always loved to play and win Test cricket matches all the time. He was always there to promote playing Test cricket ahead of everything. For me, Virat Kohli is the ...

Cricket, followed by hundreds of millions of people, is a crucial part of India’s global brand — perhaps even more important than the country’s film industry. The governing body of cricket ...