It also doesn’t hurt that The Verge logo is based on the same font ... But where ITC Avant Garde is often misused and ultimately invisible due to its ubiquity, ITC Serif Gothic stands out ...

A geometric font, ITC Avant Garde Gothic is a modern, Monotype version of the original Avant Garde Gothic font that has been so widely used, notably in Groupon, Calvin Klein, Mobil, Nutella ...