Not just any logo, mind you, but Amarillo's first logo, which put an official end to a winding, two-month road of copyright infringement ... saying how much you love the city.

New York state has sent cease and desist letters to hundreds of knockoffs of the famous logo, created (for free ... the heart reads so clearly as a stand-in for love, it no longer needs explaining.

For anyone who lives in the city, the iconic “I Love New York” logo usually brings to mind millions of tourists streaming into Times Square like so many locusts descending on a neon crop field.