Few things make a great suit better than some nice cologne. So, smart for Hugo Boss to combine two things they know well — tailoring and fragrance — for a new line of premium cologne that's on ...

There are two main things that Hugo Boss does to keep its fragrance customers coming back for more. The first is that each bottle has an affordable price point, especially the earlier scents.

Cologne is supposed to evaporate from the skin ... it also has been tested as a biofuel. Here it just boosts Boss' citrus quotient.