PR is an integral part of a business's marketing strategy; however ... content marketers and public relations teams need to work together on owned content. Whenever a company creates a blog or ...

Brands need integrated campaigns anchored in clear, consistent content strategies that weave in various channels and ...

Here's how Marketing, PR, and Content can work together across four main areas—the PESO model ... so let them handle those efforts. Do not mistake an ad buy for an "in" with a media outlet. The ...

Regional link-building is a long-term strategy that can show a service-based business is an authority in both its region and ...