To boost patient trust and satisfaction, healthcare marketers have to deeply understand what patients actually want and need.

As healthcare consumers’ expectations continue to expand and evolve, marketers are embracing AI to deliver more personalized, ...

The way healthcare systems influence the marketing practices of pharmaceutical companies is explored by comparing the healthcare systems of the United States (US), United Kingdom (UK), Germany and ...

For medical practices looking to grow, OMD offers more than marketing services, it offers a partnership built on trust, innovation, and a shared commitment to excellence.

Jarrard Inc., a U.S. Top 10 healthcare strategic communications and change management consultancy, is pleased to announce the ...

Ethical Marketing: In a trust-driven industry like healthcare, it’s vital to market ethically. Position the platform as a solution for genuine medical needs, not as a tool for promoting ...

Remember, healthcare professionals are, by nature, well-educated and suspect of marketing fluff. They aren’t interested in ...

Quelch, John A., and Margaret L. Rodriguez. "Philips Healthcare: Marketing the HealthSuite Digital Platform." Harvard Business School Case 515-052, May 2015. (Revised September 2015.) ...

In the heart of Nagpur, India, a young company is reshaping the healthcare marketing landscape. Grow Medico, founded just 3 years ago, has rapidly evolved from a four-person startup to a team of ...

An online associate degree in health care management gives students the chance to learn about health care technology, medical terminology, marketing and medical office administrative skills.