As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

One sole button was visible on this piece, and so was a pinned golden bumble bee, this added an interesting element. A white Gucci logo tee and tailored slim-cut trousers played off one another.