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For its F/W 25 collection, Gucci models walked through a dark green–coated space with a massive interlocking G logo in the middle ... of the Horsebit Bag, and the motif was sprinkled throughout ...

Narrator: Scroll through any fashionable millennial's social media and chances are you'll see Gucci's iconic double-G logo, whether on belts, bags, or even capes. Gucci is pretty much everywhere ...

As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...