The move added another chapter to one of the most iconic rivalries in corporate history: Puma versus Adidas. That rivalry ... bitter rift between two German brothers — Adolf and Rudolf Dassler.

Adidas and Puma are undoubtedly two of most iconic ... of starting their own shoe-making business, and in 1924, founded the Dassler Brothers Shoe Factory, where they specialised in making shoes ...

You might not have heard of the German brothers Adolf (Adi) and Rudolf (Rudi) Dassler, but you have heard of the companies they founded: Adidas and Puma. So how did two brothers, both alike in ...

the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf Dassler, who started Puma. Puma said Freundt, CEO since November ...

Based across the road from each other in Herzogenaurach, Germany, the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf ...