Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, ...
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It’s not HBO, it’s Max - but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance.
Viewers mourned the loss of the prestige that the HBO name carries, and mocked the need for a new 'The one to watch for HBO' ...
The new logo gives a nod to HBO's classic logo ... The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it ...
In a follow-up to last month's report, Warner Bros. Discovery started rolling out the new Max logo color scheme, which has ...
first launched the streamer in 2020 ... the dotted “a” in the middle of the Max logo evoked another dotted logo vowel: the “O” in HBO. At the time, CEO David Zaslav attributed the decision ...