A Tim Cook-style CEO could take Tesla's core EV operations to new heights, similar to Apple's success after Steve Jobs died.

Following an initial spike after Musk had effectively bought Donald Trump the White House, the electric vehicle-maker spent the first three months of the year watching its value deflate and its brand curdle as its CEO spent more time cozying up to the increasingly unpopular president.

Consumers may reject the billionaire’s toxic politics and obnoxious personality, but many investors still buy into the Musk myth.