Four top officers at the company have unloaded more than $100 million in stock since last month, reported ABC News. They include James Murdoch, the estranged son of right-wing media magnate Rupert Murdoch, and Elon Musk’s brother Kimbal Musk, who shed $27 million, according to a Security and Exchange Control filing.

Earlier this week, one of Tesla's most bullish supporters in the financial space broke the glass and pulled the alarm. "Let's call it like it is," Wedbush managing director Dan Ives wrote in a note to investors. "Tesla is going through a crisis and there is one person who can fix it... [CEO Elon] Musk."

The Tesla Takedown movement Saturday attempted to surround all 277 of the automaker’s showrooms and service centers in the U.S. in hopes of hitting Musk's bottom line.