The Cybertruck was supposed to be the future. When Tesla finally rolled it out in late 2023, it came with years of hype, a million-person waitlist, and a price tag pushing $120,000. Celebs like ...

Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing for the Cybertruck as Elon Musk's EV giant rebrands the vehicle to showcase its utilitarian quotient. What Happened: Targeting a more ...

As protests against Elon Musk's Tesla brand are sweeping the United States, one California man's sense of security is left shaken after a masked suspect was caught on camera defacing his family ...

Tesla’s highly anticipated Cybertruck may be running out of road. Following a rough first-quarter earnings call, CEO Elon Musk revealed a grim financial picture and signaled that the company’s ...

The parents of 19-year-old Krysta Tsukahara are suing the estate of Soren Dixon, the driver of the Cybertruck, along with Charles Patterson, the owner of the car involved in the crash. The parents ...

George Saliba thought the Cybertruck would be the hottest "drop" of his lifetime when it came out. The luxury car dealer said the Cybertruck was seen as a status symbol and attracted wealthy buyers.

Tesla’s Cybertruck now features marketing imagery that’s strikingly similar to Ford’s material. Cybertruck’s new ads highlight everyday truck uses, resembling F-150’s marketing strategy.

When Tesla launched the Cybertruck in 2023, it was the product of four years of hype. The boxy electric pickup was the company's first new model since 2020. Kim Kardashian, Pharrell Williams ...