Until recently, a glance at Tesla’s official page for the Cybertruck looked like Elon Musk’s vision board. There were images ...

Take, for example, the hero image Tesla currently uses for the Cybertruck. It’s towing an Airstream trailer. That looks ...

Tesla has updated the Cybertruck order page to address concerns regarding the tow hitch. In an effort to address concerns ...

Tesla has made moves to position the Cybertruck as a working man's vehicle. Goodbye, DeLorean — hello, Ford F-150.

Tesla pivots Cybertruck marketing to appeal to traditional pick-up truck drivers, facing declining sales and vandalism.

Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

Facing a dip in demand and a brand image impacted by its CEO's politics, Tesla has undertaken a subtle rebranding of its ...

Ahead of Tesla's earnings on Tuesday, Elon Musk is quietly rebranding the Cybertruck.

In its latest pivot, Tesla is repositioning the Cybertruck as a rugged, functional workhorse—less Mars rover, more F-150. Gone are the ... heavily on utility: towing trailers, hauling ...

The report mentioned how the company has moved to position the Cybertruck to be “less DeLorean, more Ford Motor Co. F F-150 ... ask about the Cybertruck's towing capabilities as well as ...