A new era of CTV advertising is dawning, moving away from generic reach and toward campaigns that are smart, personalized and performance driven. The post How Context, Commerce And Creative Deliver ...

This ad format is likely to engage the users as it allows the marketer to display a clearer call-to-action and to implement more creative content like videos, store locator and many other features.

Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and ...