Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

It's not HBO, it's Max - but the new logo for Warner Bros ... Discovery was not immediately available for comment. The jump to black-and-white branding is not Max's first aesthetic intervention.

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros ... ditching its shiny blue user interface for a new monochrome color palette that, either purposefully or not, evokes ...