In today's world of clean, sanitised logos, we don't often see wordmarks that are truly evocative – but judging by the response to the Cherry Coke logo from ... Friendship Is Over and ‘Not ...

The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the president himself.

Coca-Cola sponsored the 1928 Summer Olympics in Amsterdam, where people from all over the world became familiar with the Coca-Cola logo ... At the time, this meant reestablishing Coca-Cola's ...