The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

Suddenly, the type appears as the cola company’s script logo. The ad is part of a new campaign called “Classic” running in Spain and the U.K., in which Coca-Cola highlights instances when ...

If you've grabbed a refreshing Coca-Cola lately, you might have noticed something a little different. No, your eyes aren't playing tricks on you! The iconic beverage giant has rolled out some changes ...

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...

Over time, as the company introduced new iterations of its classic drink - from ... flavours - the celebrated logo has been adapted for each variant, yet Coca Cola retains its unique flair.

Everyone can recognize the Coca-Cola logo, but it hasn't always looked the same as it does now. Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and ...

The white cans were supposed to stay on shelves until February 2012 but were discontinued in December 2011 in favor of the classic red ... The trademark Coca-Cola script logo was created in ...

It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many ...

“With ‘Classic,’ we’re honoring that legacy by bringing its literary presence to life in a way that feels both nostalgic and fresh.” Coca-Cola has played with its vintage-style script ...