Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

“Coca-Cola just put out an ad and ruined Christmas,” Dylan Pearce, a TikTok user, said of the commercial. “To put out slop like this just ruins the Christmas spirit.” The debate over Coca ...

This year’s ad follows the exact same formula – almost. Watch it for yourself below: So far, so similar. However eagle-eyed fans of the Coca-Cola Christmas adverts (who are you people?) ...

AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the brand’s place in literary history. The tech has been brought in to do the ...

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While we aimed to increase volume share YOY, we had a problem no one in the world faced. Coca-Cola created the Christmas advertising playbook (from Santa to togetherness), but today our competitors ...

In recent years, John Lewis’ powerful Christmas adverts have been known to reduce adults to tears and have become – much like the classic Coca Cola advert – a seasonal milestone, something ...