Pokémon card collectors are used to seeing rare items fetch impressive prices. This time, however, it was a very different item that caught the market's fancy: a simple Cheetos in the shape of a Firecracker,

A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

The three-inch-long “Cheetozard,” a Flamin' Hot Cheeto that looks like the Pokémon Charizard, sold for $87,840 at auction at Goldin.