Rather than playing to its brand assets with a cartoonish font based on the Cheetos logo, Other Hand font is ... food with a cartoon cheetah as its mascot, the playfulness fits.

Cheetos' Chester Cheetah, The Kool-Aid man and the Pillsbury Doughboy — for some IRL activations. The mascots are making deliveries in the Oscar Mayer Wienermobile, in New Orleans, Kansas City ...