Beyonce’s fans accused L’Oreal of “whitewashing” her when she appeared in a two-page magazine ad for its L’Oreal Paris’ Feria hair color product in 2008, The Guardian reported.

Three years later, the company faced accusations of “white-washing” Beyonce’s skin in adverts, through airbrushing and dying her hair strawberry blonde. L’Oreal vehemently denied the claims.

“Wigs are usually treated with preservatives and you can be a bit more aggressive color wise than you can with natural hair,” she says. But “Beyoncé always wanted [her hair] to be lighter.

Celeb colorist Rita Hazan shares the story behind the superstar’s “dramatic” new hue for her Renaissance World Tour Andrea Lavinthal has 20 years of experience as a writer, editor and ...

On the chrome carpet, she wore a long silver Versace dress complete with platinum hair ... Beyonce is the perfect example.” “White-fishing” is a term used to describe when people of color ...

“Wigs are usually treated with preservatives and you can be a bit more aggressive color wise than you can with natural hair,” she says. But “Beyoncé always wanted [her hair] to be lighter.