It’s 2016, and the rise of the meme has catapulted the animated GIF into the public eye ... and — best of all — it’s built for a shorten attention span. Video looping services such ...

It's hard not to see this phenomenon as yet more evidence of shrinking attention spans ... to two-second animated images. But Alptraum doesn't see it so bleakly: "For me, GIFs aren't so much ...

They not only bring succinct stories to the screen, but also give fledgling filmmakers a first look at their talents. Animation Shorts; we're drawn to them! But animation these days includes a variety ...

As a founder of Giphy Studios, the first creative agency devoted to making original GIFs, she knows how to ... As she knows, our affinities—and attention spans—can turn in a second.